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Seren Communications

Seh-rin (noun, feminine), meaning ‘star’ in Welsh

Picture of a woman

Hi, I’m Maddie

An award-winning PR expert with over seven years of experience in the consumer space. From creative activations to selling into media, I’ve led multiple communication strategies across various sectors, including travel, FMCG, automotive, fintech, apparel, and more.

I specialise in delivering PR that earns attention and drives impact — helping brands grow their reputation and their Google rankings.

The services I offer

Digital PR Consultacy Digital PR Consultacy
Digital PR Consultacy

For agencies and brands that need additional support. I can help with:

  • Creative ideation and brainstorming

  • Strategy consultancy

  • Media list building

  • Campaign outreach

  • Media meets and sell-ins

  • Reactive outreach

  • Onsite content writing

  • Press release writing

I can work closely with internal teams or simply assist from a distance.

Digital PR Training Digital PR Training
Digital PR Training

If you’re looking to keep digital PR in-house or want to upskill your team, I can create bespoke training sessions catered to your business needs.

Typically, these sessions will cover:

  • PR basics

  • The fundamentals of PR for SEO

  • Crafting strategies for SEO and GEO

Curated PR Packages Curated PR Packages
Curated PR Packages

Not sure what you need? Please don’t hesitate to reach out, and we can work together to create a package that ticks all the boxes.

For example, I have previously delivered the below for a travel client:

  • A training session

  • 5 x days per month dedicated to crafting PR stories and selling into the media

  • Meeting with relevant media to create and foster an ambassadorship programme

  • Monthly wrap reports

Who I’ve worked with…

  • White buildings with blue accents on a cliff overlooking the blue sea at sunset, with people on the balconies and terraces, and a sailboat in the water.

    CV Villas

  • A hand holding a KinD dark chocolate nuts and sea salt snack bar against a plain white background.

    KIND Snacks UK

  • Person holding a Hello Fresh grocery box filled with vegetables and fruits, on a table with glasses of water, utensils, and a brochure.

    Hello Fresh

  • Large historic stone mansion with multiple chimneys, towers, and large windows, surrounded by well-maintained grass and trees under a partly cloudy sky.

    Big House Experience

  • Close-up of the front left side of a red sports car, highlighting its sleek headlight and modern design.

    Autotrader

  • A woman with curly black hair wearing a blue camisole lying in bed and looking at her smartphone.

    Uswitch

  • Open pink Beauty Pie box with several skincare and cosmetic product boxes inside. The products include OBSE Youth serum, Perfect Pocket, Super Retinol, and Plantastic moisturizer.

    BEAUTY PIE

  • Sky Glass TV screen with remote controls in front.

    Sky

Previous Work

By using the world’s ‘bluest shade of blue,’ according to the University of Oregon, I analysed the hex codes of hundreds of beaches around the globe to reveal which one is home to the world’s bluest water. This campaign resulted in surpassing KPIs by 744% and skyrocketing my clients' SEO visibility.

Results include:

  • 225 pieces of coverage

  • 293 brand mentions

  • 118% rise in Google visibility

  • Out-performing Booking.com and Airbnb

CV Villas

Two smartphones displaying different article pages. The left phone shows a Time Out article titled "This underrated European beach officially has the world’s bluest water" with a share icon and an image of a coastal landscape at the bottom. The right phone displays a Travel + Leisure article titled "This Beach in Europe Has the Bluest Water in the World, According to Research" with a photo of a blue beach cove surrounded by rocky cliffs.

Previous Work

I have also worked with challenger brands like BEAUTY PIE, where I crafted an annual Beauty Trends Report. This evolved over the years and led to the brand gaining global coverage and becoming known for its future-gazing content.

Results include:

  • Over 550 pieces of coverage

  • 79% increase in sales (YoY)

  • 15% rise in brand awareness post-campaign

  • 1,010 brand mentions

  • Placements in Vogue, ELLE, NY Post and many more

BEAUTY PIE

Screenshot of a beauty and fashion website featuring an article titled 'The Top 20 Beauty Trends of 2023 Revealed' with a photo of a woman with curly hair.

Previous Work

For KIND Snacks UK, I was involved in developing and selling in their Lioness Letters campaign. Utilising the help of an original 1972 Lioness, Janet Bagguley, who is now a Royal Mail postwoman, we conducted a nationwide fan mail collection service to deliver letters to the team ahead of their summer tournament.

Results include:

  • Broadcast coverage on ITV's This Morning, ITV Evening News and Sky News

  • 99% of coverage featuring KIND’s campaign

  • 95% positive sentiment

  • 25 pieces of coverage

KIND Snacks UK

Two smartphones showcasing news articles: the left screen features a story about sending letters to Lionesses with a photo of a woman at a mail drop, the right screen displays a sports news article about the women's England football team, including a photo of Janet Bagguley.

Contact Me

Interested in working together? Fill out some info and I will be in touch shortly.

You’re also welcome to email me:

maddie@serencomms.com